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OLD MONTREAL

For Canadian label m0851, versatility is key; it’s a principle they like to call, “r/evolution.”

After 25 years of being in the business (2012 marks their 25th anniversary) and drawing on influences from all parts of the world, from Scandinavian minimalism, Mediterranean liveliness to Japanese tranquility, the essence of the brand still lies in its so-called, “Montreal state of being.” Conceptualized by founder, Frederic Mamarbachi, which the brand takes on his namesake (M for Mamarbachi, and 0851 for his August 8, 1951 date of birth), m0851 is a brand rooted in quality and craftsmanship.

Since 1987, the Montreal-brand has been designing and manufacturing their leather goods–bags, outerwear, accessories and furniture to wool and cashmere—on the east coast. With multiple retail shops in Toronto, New York, Paris, Antwerp, Taipei, Tokyo, Osaka, Calgary, Vancouver and now Hong Kong, the brand stays true to its Montreal roots.

With exposed bricks, wood panels to industrial black steal furniture, their newest shop in Gastown’s historical Water Street building (occupying the old Obakki retail space) exudes Old Montreal. This space marks m0851’s second retail location in Vancouver.

From rich wine burgundy’s, charcoal greys to dark aquamarine, the Fall/Winter 2012-13 collection enhances the brand’s modernity aesthetic: fit for the industrial architect. The collection ranges from the Varsity leather bomber to the Safaris bags. The lifestyle brand’s alluring past and present collections have garnered them a cult following; see Bradley Cooper sport their VTA raincoat in the 2012 film, "The Words."

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Writer. CARMEN LAM

Company. M0851

Published on December 9th, 2012

by Carmen Lam

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